So I see Jurassic Park is getting a re-release at the cinema. On one hand this thrills me to bits because Jurassic Park is one of my favourite films ever, ever and to be able to experience it on the big screen again would be to recreate one of my earliest, most intense memories of the entertainment industry. I can still feel that primal fear gnawing at the pit of my stomach as the undergrowth of the velociraptor enclosure began to move. “You bred raptors? Tell me you didn’t breed raptors.”
But on the other hand, to go see it at the cinema will cost around £9 a person. Substantially more should you want to eat some sort of a snack or book in advance. And then you’ve got 20 minutes of adverts to sit through first. So… all that for a 20 year old movie that I’ve seen… and own on DVD. How does that work then?
Going to the cinema has been slowly getting more and more expensive and the adverts ever longer. Don’t even get me started on the price for 3D. But I still pay. I keep paying because I adore, worship the cinema. But charging the same price for old films as brand new, never-before-seen releases? You can’t sell that to me, no matter how great the movie. They did the same thing with Back to the Future last year and put me through the same dilemma. Ghostbusters is coming next I believe.
So why go about it this way? Why offend your audience for the sake of a few extra tickets? How about instead they just show older “classics” regularly at the cinema and charge a “classic” price like rental/streaming places? Cinemas want to get more bums on seats, people are on tighter budgets and there’s certain movies that everyone loves and will always look better on the big screen. IT’s a win, win situation. £3 to go see the Princess Bride? Why not! It wouldn’t even have to be remastered for that price.
Go on – you know it makes sense. Particularly the bit about the Princess Bride.
Title image courtesy brent_nashville